Businesses have long recognized the importance of delivering a differentiated and engaging experience for their customers. But as Millennials have surpassed Generation X to become the largest share of the American workforce, companies are now applying the same philosophy of creating memorable customer experiences to keep their own employees engaged and happy.
Today, forward-looking companies are well aware that top talent is looking for more than a job with benefits. While some companies create experiences central to the “place of work,” such as access to gym facilities, free massages, and gourmet food, Airbnb is building what I call the “workplace as an experience.” The essence of the “workplace as an experience” is where all the elements of work—the physical, the emotional, the intellectual, the virtual, and the aspirational are carefully orchestrated to inspire employees…