Information: Phase 2 Academic Institutions

Once you have been notified that you have been accepted as an applicant for the MEECO designation, part 2 of the application is required. It consists of (3) three critical deliverables:

1. Complete application Phase 2

2. Video: To help document their achievement, designees provide a 5 to 7 minute video that will be shown at the MEECO GALA May 21-23rd for 2018. The purpose of the video is to spotlight their achievement of coaching excellence, and document it so that others can be inspired to follow in their footsteps.

Details About the Video:

The firms that earn the designation will be required to submit the following by May 1 st 2018 to be used at the Gala #2018MEECOconf and to be placed in the MEECO Institute for educational purposes for its members:

A 5 to 7-minute video clip/presentation containing the following information:

  • a) General information about your organization.

  • b) Why did your organization seek executive coaching?

  • c) How does your organization display that it has a coaching culture?

  • d) What organizational changes/benefits can be observed which stem from executive coaching?

  • e) How do you measure value as related to executive coaching?

We look forward to receiving a video of extraordinary quality that matches the high standards of the application that documented the organization’s eligibility for the MEECO designation.

The video could start by reminding the viewer what their organization stands for, and why coaching is an integral part of achieving their vision and mission and specifically answer the question: Why does your organization qualify to earn the MEECO Designation.

In addition, it might include…

(1) your CEO comment on the importance of coaching with personal examples of how coaching has helped him or her or the organization. (2) showing a clip from those responsible for the coaching program in the organization talking about why and how coaching supports the organization’s leadership culture, and how it has impacted their shareholder and stakeholder value.

Due Date for the Video:


How the Video will be Utilized:

In addition, to the video’s viewing at the GALA, it will be uploaded and will become part of the permanent MEECO library and used for educational purposes.

Accepted Video Formats:

PC AND MAC format

Where to Send the Video:

If your file is too large to send through your server:

Use your file transfer protocol/program, or consider using “We Transfer Plus”.

3. Attendance at the MEECO GALA: We ask that a senior level executive attend the MEECO GALA to present their video with commentary, and to accept the designation for the organization. The presentation, including the 5-7 minute video, should be no longer that 10 minutes.